Affiliate marketers are your personal army of salespeople who are willing to work for nothing but the potential commission. On the surface, it seems like any business with support like that has it made. You get customers through your affiliates without doing any of the work – inexpensive, easy, and effective.
If you look just a little deeper, however, you’ll find that the world of affiliate marketing isn’t all it’s cracked up to be. Your affiliates aren’t always strong, loyal soldiers who will help you win the battle of online sales. More often than you’d care to imagine, your affiliates can turn out to be untrained, cowardly, or disloyal, and your business can suffer greatly. Are your affiliates cheapening your brand? Here are some ways it could be happening even under your fearless leadership. [Continue reading]
